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MISSION STATEMENT
Scams, rip-offs and frauds are becoming more and more commonplace. In Australia, state government Fair Trading agencies are becoming more and more impotent in tackling these matters, it appears some would rather put more effort into finding excuses not to tackle the matters, than actually tackling them, which in fact serves to assist the scammers by granting them impunity. Fair-Trading.com.au is about addressing the situation.
AVON AVON partners up with Ready Flowers RIP-OFF AVON
AVON has partnered up with the Ready Flowers rip-off merchant to assist in the promotion of its "In Bloom" fragrance
SEE MORE HERE : THE AVON / REESE WITHERSPOON / READY FLOWERS PROMOTION

Ready Flowers rip-off merchant is capitalising on this partnership
SEE MORE HERE : THE READY FLOWERS / AVON PROMOTION

This appears to be :

A THOMAS HEGARTY (self appointed entrepreneur) PROJECT
Ready Flowers is not a real florist as it does not provide the flowers order.
Using pictures of fake silk flowers as bait, Ready Flowers hi-jacks orders that would normally go to a real florist, fraudulently devalues the orders and then sells the orders back to a real florist whilst retaining a margin of up to 80%.
This is : "THE READY FLOWERS DIFFERENCE" THE READY FLOWERS DIFFERENCE
Using the data from the factual illustration below i.e, "THE READY FLOWERS DIFFERENCE" THE READY FLOWERS DIFFERENCE
a Ready Flowers order for say an Avon-In-Bloom arrangement @ $90-00 (plus delivery)
would go something like this :
CONSUMER ORDERS $90-00 ARRANGEMENT & PAYS READY FLOWERS :
$90-00
* photo is of FAKE silk flowers, NOT real flowers,
"...they looked so much bigger and fuller than the real thing"
 
UNKNOWN TO THE CONSUMER, READY FLOWERS DEVALUES THE ORDER BY :
$21-00 (a fraud on the consumer)
 
-----------------------------------
Sub-total :
$69-00
$69-00
THEN READY FLOWERS TAKES A COMMISSION (approx 47% of $69-00) :
$32-00
  ------------
TOTAL TO SUPPLIER FLORIST TO PROVIDE THE $90-00 $69-00 ARRANGEMENT :
$37-00

TOTAL TO READY FLOWERS :
$53-00
Considering that Ready Flowers is also offering a FREE AVON Bonus Product to the consumer with this purchase (i.e. In Bloom Fragrance), the resultant $37-00 total to the supplier florist may even be lower in order to maintain the profit margin of the Ready Flowers obscene rip-off.

The above calculation is further substantiated and corroborated by 2008/2009 factual data contained in approximately 350 original Ready Flowers orders to supplier florists. Some of that data is published HERE and at READY FLOWERS REVIEW. All the original documents are in the possession of Fair-Trading.com.au and are to be filed in the COURT.

THE READY FLOWERS DIFFERENCE
• AVON has been notified BY WAY OF THIS LETTER 24 Nov 09 --- THE AVON REPLY 27 Nov 09
• AVON notified READY FLOWERS of this webpage --- NO REPLY FROM READY FLOWERS (a reply will be posted if received)
• Since January 2009 READY FLOWERS have consistently refused to explain this conduct both in and out of COURT, by various means sought to discredit Fair-Trading.com.au and its publisher, together lawyers Archibald & Brown joining with their client directors of Ready Flowers in unsuccessfully suing the publisher for defamation. It is now obvious that this legal action is a vexatious SLAPP suit designed to intimidate the publisher, see APPLICATION FOR INJUNCTION DISMISSED / APPLICANTS DEFY COURT ORDER TO FILE STATEMENT OF CLAIM WITHIN 14 DAYS.
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Comment - 29 November 2009

"Thomas Hegarty - self appointed entrepreneur"!!! Oh dear....

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Comment by Pete - 29 November 2009

RE : Ready Flowers AVON promo - Purple Disbud Chrysanthemums @ http://www.readyflowers.com.au/Flowers/Avon-In-Bloom/Charming/

I am a wholsale flower merchant and get around the flower markets & growers a lot. I don't recall seeing these purple disbuds. How are Ready Flowers supplier florists all around Australia supposed to source these flowers?

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Comment - 1 December 2009

Pete, if the flowers are fake to start with, it's my guess that Ready Flowers (not being a real florist) is blissfully out of touch and unaware that they are not available. I guess they can make whatever misrepresentions they like considering the following published substitution policy:
Substitutions: Variance between our website illustrations and available flowers is sometimes unavoidable. Flower type and/or colour substitutions are sometimes necessary. Our experienced florists use their judgment if variations are required and these are carried out to equal or greater value.

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Comment by Concerned Florist Melbourne - 2 December 2009

Obviously, this is an attempt to cleanse the Ready Flowers image. If AVON go along with it, AVON is no better than the Ready Flowers ripoff merchant.

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